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Creative DirectorBrand Design & Storytelling

Design-led Creative Director with experience spanning brand identity, integrated campaigns, digital experiences, and production. Combines conceptual storytelling and meticulous visual craft with a practical understanding of how ideas are made. Experienced in leading multidisciplinary teams, building trusted client relationships, and translating brand personality into cohesive, distinctive work across mediums and audiences.

WORK EXPERIENCE

Cult Health

Creative DirectorMay 2026–Present

Associate Creative DirectorNovember 2023–May 2026

  • Lead creative development across brand identity, integrated campaigns, and digital experiences, guiding projects from initial concept through production and launch.
  • Manage and mentor six direct reports, overseeing creative development, staffing, performance reviews, and promotions; lead new-business pitches and build trusted relationships with senior client stakeholders.
  • Co-developed a comprehensive corporate rebrand for a medical technology company, defining its visual identity, messaging, and digital expression.
  • Led the integrated launch of a consumer-facing medical device campaign across television, social, web, CRM, and print, subsequently extending the creative platform to a new indication.
  • Directed production of a national television commercial for under $250K, maximizing production value through strategic shot planning and asset reuse.
  • Expanded a photography-led campaign into social and connected television just one week before production, adapting the creative approach to meet complex brand requirements.
  • Developed new creative workflows spanning live-code website prototyping and generative video production; lead client-facing workshops for collaborative, AI-assisted campaign ideation.

Hero Collective

Associate Creative DirectorFebruary–November 2023

  • Developed brand identity and marketing materials for the healthcare subsidiary of a Black-owned agency.
  • Led visual creative development for new-business pitches spanning lifestyle and healthcare brands.

The Bloc

Group Art SupervisorFebruary 2022–February 2023

  • Developed brand identity and marketing materials for the healthcare subsidiary of a Black-owned agency.
  • Led visual creative development for new-business pitches spanning lifestyle and healthcare brands.

FCB Health NY

Art SupervisorJune 2019–August 2021

Senior Art DirectorJuly 2018–June 2019

  • Led creative development for award-winning healthcare brands, creating cohesive design systems across digital, print, video, augmented reality, and packaging.
  • Developed campaign concepts and multidisciplinary experiences, guiding projects from initial ideation through production and launch.

PPP Initiative

Design LeadAugust 2015–July 2018

  • Developed brand identity and communications materials for an international, multilingual nonprofit organization.

Havas Lynx

Junior Art DirectorJuly 2016–August 2017

  • Developed brand identity and communications materials for an international, multilingual nonprofit organization.

PPP Initiative

Design LeadAugust 2015–July 2018

  • Designed digital experiences and developed campaign concepts, illustrations, and production materials for healthcare brands.

The New Yorker

Editorial Production AssociateJune 2015–July 2016

  • Produced weekly print and digital editions, coordinating with editorial, design, and external production teams to maintain exacting publication standards.
  • Developed an automated Kindle conversion workflow, reducing a three-hour manual production process to five minutes while improving reliability.

SELECTED RECOGNITION

Creative Floor

Product Design, Patient and Consumer, 2026

MM&M

Silver, Digital Initiative for Non-Consumers, 2021

DTC Perspectives

Best Patient Engagement, Support, or CRM Program, 2021

Clio Health

Next Up Jury Member, 2025

EDUCATION

Harvard College

A.B. in History, 2015

EXPERTISE

Creative

Brand Identity, Art Direction, Integrated Campaigns, Creative Strategy, Visual Storytelling, Digital Experiences

Leadership

Team Development, Client Presentations, New Business, Creative Production, Cross-Functional Collaboration

Tools

Adobe Creative Cloud, Figma, HTML/CSS, Creative Prototyping, Generative Media Workflows