Patients with opioid-induced constipation often don’t realize what’s going on in
their gut until it gets serious. Our clients at Relistor wanted an OLV spot with a
quick mnemonic that captured the “Ah-ha!” moment many patients experience.
They also wanted to spend less than $300K for a full TV spot and photoshoot. With
meticulous planning, we made it happen: every set up served multiple purposes and was
budgeted to appear specifically in the spot, a launch piece, or both. A dual-camera
setup allowed us to get stills simultaneously with footage. And simple CGI allowed us
to get a quick, ownable visual to support our mnemonic.
